You don't need a massive roster of past clients to join, but you do need a clear service or coaching offer. Gutsy is built to help you take that offer, refine it, and build the repeatable systems you need to scale to a £100k year.

All live workshopping, hot seats, and guest expert sessions are recorded and uploaded to the access-any-time vault. Plus, you have the Telegram Hub for daily access and feedback.

For the 6-month mastermind, you can spread the £4,000 investment over 9 months. For the 12-month option, the £7,000 investment can be spread over 15 months.

Yes. You get 2x 1:1 strategy calls with Amber, plus weekly Wednesday mastermind feedback days in the Telegram Hub and 1:1 hot seats during group calls.

Absolutely. Phase 4 and 5 are designed specifically to build your Recurring Revenue Engine and amplify your authority so you stop competing on price and start making gutsy moves.

Most masterminds work like this: you pay, you get dropped into a huge group, you get lost in the group chat and on the call you're allowed "a question," kept to sixty seconds, then handed a generic answer that makes it obvious they didn't really understand you.

GUTSY isn't that.

I'm an ICF-accredited coach, a teacher of 12 years, and a woman who built this business from scratch in three years - so I'm not teaching from a podium, I'm doing it right alongside you. The coach training means I know how to pull your most incredible ideas from your brain and shift your behaviour and identity into a woman who MOVES. The teaching means I can make complex things click and stick.

And I don't gatekeep - I'll show you what I'm doing, what's working, what's flopped and what's next, then invite you to come with me.

So you don't just "ask a question." You get properly coached and mentored: detailed feedback, room to explore your thinking, and my honest, no-BS opinion. I'm in it with you.

The reason you're stuck isn't that you don't know how to post or structure an offer - you've bought those courses, they're in a tab you're avoiding.

You're stuck because you're still running your business as the scrappy service provider who said yes to everything to prove she was legit. And new strategy doesn't stick on top of an old identity.

GUTSY works on both at once - identity AND strategy. It's built on the GUTSY Method - five stages that take you from gutcheck (who you are as a CEO) through your brand, messaging, sales and systems, to visible, unbothered leadership.

You're not just changing what you do - you're changing who's doing it.

And it's not a course you binge alone at 11pm and abandon by week three. It's a room — an intimate one, capped at 10 women who cheerlead, support and actually mastermind with each other. The kind of seen that makes you brave, and occasionally the kind of called-out that makes you finally do the thing.

I'll never promise you £100K by next week. Building a real business doesn't work like that. You get out what you put in.

But bring the passion, treat this like Plan A, show up consistently and the shifts come.

First it's internal and almost immediate: you stop second-guessing every post and start sounding like yourself.

Then the strategy lands - a clearer offer, messaging that names what you do, sales that don't make you want to fake your own death.

What that's looked like for my clients: 650 to 15k followers in 6 months. From charging £30 an hour to selling out multiple high-ticket group programmes. From 1 client to 10 high-ticket clients in 6-12 months.

The income follows the identity and the strategy, never the reverse. There's no guarantee - results depend on you doing the work, but the women who bring the passion and let themselves be seen end up not recognising the founder they used to be.

An absolute minimum of 4-6 hours a week dedicated to your business.

That's 1–1.5 hours of calls (3 live calls with me a month plus a monthly guest expert, all at 2pm on Mondays) and around 5 hours of CEO time and implementation - because that's where your results actually live, not on the calls.

Building a business takes time. I won't promise you results if you treat this like a side hustle. GUTSY is for women running their business as Plan A.

You've got 2 weeks to change your mind. After that, it's non-refundable. If you do pull out within those two weeks, you'll lose your one-month deposit but you're released from the rest of the contract - no hard feelings, no chasing.

Sometimes life demands it, and a few of my clients have paused for a season - that's a conversation between us. I'm not going to penalise you for being human. The one thing that can't pause is your payments - that's my bread and butter - but the time and support can flex while you catch your breath.

No minimum income - but GUTSY isn't a "how to land your first client" programme, and I'd be doing you a disservice to pretend it is.

This is for you if you've already been in the game a little while - you've got clients, you know the basics of content, you know your work is genuinely good - but you've hit the ceiling of what scrappy hustle can do.

If you're brand new with no offer and you don't know the difference between a reel and a story, you're not quite ready for Gutsy. If you're a few years in and your frustrated that your income doesn't match your talent - you're exactly who I built this for.