A BUSINESS REVOLUTION FOR THE WOMAN READY TO SCALE TO HER FIRST 100K YEAR

GUTSY: THE MASTERMIND

A 6- or 12-month mastermind for ambitious coaches, specialists and experts who want to design their own success blueprint, not fit inside someone else's box.

You don't need to grind your way to your next level

You need to stop waiting for permission to say what you really think

To stay so focused on your own lane, the rest of your industry goes 'oh shiiiit'

AND THAT TAKES GUTS

BLINKERS ON. BOLD MOVES ONLY.

  • Find your Truthteller Message and build a ready-to-buy audience

  • Make your most gutsy moves yet to sell out your offers

  • Meet the most exciting, aligned version of you and your business

MORE GUTS. LESS GRIND.

If you've ever felt like your success so far is just 'down to luck'…

Like you're constantly flapping behind the scenes while everyone else seems to have this shit figured out. Like you're working twice as hard just to maintain the momentum you've built.

You don't need another generic, beige five-figgy blueprint. You need a strategy that actually fits the reality of your life, your energy, and your unapologetic ambition.

That's why, round here, we focus on GUTS.

"Most 'strategy' frameworks were built for lives that don't look like yours."

THE GUTSY METHOD

Here's how we do all that with The GUTSY Method

G

THE GUT CHECK

We ruthlessly audit your business strategically and energetically, re-align to your high-level vision and stop the money leaks

U

UPGRADE YOUR DNA

Clarify your gutsy edge, unearth your power persona, and revamp your product suite so that everything you put out feels uniquely YOU

T

TRUTH-TELLER MESSAGING

Amber's unique messaging framework that turns heads and opens wallets; the right stories, radical candour, ideal clients in the DMs

S

SIMPLE SALES STRATEGY & SYSTEMS

Recurring Revenue Engine, rinse-and-repeat sales rhythms, backend systems that give you the space and freedom to focus on the gutsy moves you want to make. Build your waitlist while living your life

Y

YOU: THE GUTSY CEO

Become the GUTSY CEO you were always meant to be.

Leadership decisions & Gutsy moves (podcasts, speaking, owning the room)

Lucy

@neurospicednutrition

650 to 12000+ followers, 2 groups filled, waitlist for next cohort

“Before I started working with Amber I was only really working locally and asking for very little money for alot of my time and energy. As we worked through GUTSY, my posts started to go viral and I grew from 650 unaligned followers to over 12k perfectly aligned women! Amber has helped me to create my own methodology and go fully online, charging money for courses that I could never have even dreamed of. I've gone from playing it small to building a bold, scalable brand online which i'm utterly obsessed with.

DONE BEING A SCRAPPY PROVIDER?

Listen. I know you're done with being a scrappy service provider. You're exhausted from the constant hustle, the duct-taped systems, and the low-ticket trap that leaves you drained and underpaid.

THE SOCIAL MEDIA GHOST TOWN

You're posting, praying, and flapping around in the void. No engagement, no leads, just absolute crickets while your competitors rake it in.

THE HALF-FULL FLOP

You launch, a couple of people buy, and then... nothing. You're left delivering a half-empty program while wrestling with full-blown imposter syndrome.

ALL FOLLOWERS, LITTLE SALES

You've built the audience, but they're just lurking. They love your free value, they hype you up, but they vanish the second you ask them to buy.

GROUNDED WITH STRATEGY

Alexa, play This Girl is on Fire...

Because that's exactly how it feels when your strategy finally aligns with your raw, unfiltered energy. We're taking that fiery, rebellious gutsiness and grounding it in rock-solid, repeatable systems. No more flapping around hoping your next launch works out.

You're stepping into a space where your boldest moves are backed by a business model that actually supports you. This isn't just about feeling good; it's about building a five-figgy foundation that you can trust every single time.

"After GUTSY, you'll no longer wonder if your last high cash month was a fluke."

LAURA

@thesoulful.mama

Full alignment, traction and momentum.

huge identity and branding shifts.

I needed someone to be honest with me about what I was missing. Every other coach had just said "ah you're doing great, just keep going" which wasn't helpful. Now I'm gaining more traction and momentum than I would've ever reached on my own.

It's EXACTLY the support I needed - from deep identity shifts, to huge branding revelations and big brave decisions about which way to take my business in.

If I had to describe the Amber Effect it would be... The gut punch I never knew I needed.

My business finally feels like me and I know exactly where I'm headed with it, the future feels frigging exciting and I know without her help I wouldn't be where I am today.

YOU'RE SO READY FOR

STEPPING INTO THE ROOM AS THE UNAPOLOGETIC AUTHORITY

No more shrinking. No more watering down your genius. You're ready to own your space and let your brilliance take up all the room.

SELLING OUT OFFERS WITHOUT THE LAUNCH-FLAPPING

Imagine filling your programs with a few strategic DMs and unapologetic posts. We're building a rinse-and-repeat sales rhythm that works while you live your life.

MAKING THE BIG, BOLD MOVES

Blinkers on. You're ready to stop waiting for permission and start executing the vision you've been keeping in your head.

CHARGING PREMIUM PRICES FOR YOUR BRILLIANCE

You know your value, and it's time your bank account reflected it. No more competing on price, giving away your brain for free, or negotiating your worth.

BUILDING A COMMUNITY OF RIDE-OR-DIE FANS

You're done with the social media ghost town. You're ready for an audience that hangs on your every word, trusts your expertise deeply, and actually buys.

Lil

"I've had an influx of new enquiries and clients"

Before Amber, I felt stuck and inconsistent. She helped me refine my audience and build a methodology they actually wanted. Since then, I’ve signed 50+ clients (including 9 high-ticket!) and sold out 40 spaces on my first 'one-to-many' launch.

Gutsy completely changed how I run my business - I finally feel like the leader of a movement, not just another generic coach. The inquiries just keep coming!

WHAT'S INCLUDED

  • 3X GROUP CALLS PER MONTH
    Live workshopping, 1:1 hot seats, content labs
  • 1X GUEST EXPERT PER MONTH
    Exclusive access to industry leaders and specialists
  • 2X 1:1 STRATEGY CALLS WITH AMBER
    Bespoke deep dives into your unique business model
  • TELEGRAM HUB
    Daily access and Wednesday mastermind feedback day
  • CONTENT & COPY FEEDBACK
    Direct eyes on your messaging to ensure it converts
  • MONTHLY DEEP-DIVE THEMES
    Following The Gutsy Method to build your scalable framework
  • ACCESS-ANY-TIME VAULT
    Comprehensive library of recordings, tools, and resources
  • ACCESS TO THE UPGRADE
    Plus complimentary entry to all other group offers

WHO THIS IS FOR

THIS IS FOR YOU IF

  • You're a coach, consultant, strategist or online service provider.

  • You have a proven offer that gets real results.

  • You're ready to scale to your first 100k year.

  • You're done with the endless 'flapping' and ready for bold, needle moving action that gets results

THIS IS NOT FOR YOU IF

  • You're a complete beginner without a proven offer.
  • You're looking for a copy-paste, one-size-fits-all blueprint.
  • You're not ready to step up and own your authority.
  • You want to stay comfortable in the 'beige' zone.

THE INVESTMENT

6-Months PIF

£4,000

9 MONTHLY PAYMENTS

£444

12-Months PIF

£7,000

Lock in the year and get £1000 off the full investment

15 MONTHLY PAYMENTS

£466

HEY I'M AMBER

I'm a brand, messaging and sales mentor for the women who are done playing small and playing nice. I built my business on radical candour and giving zero fcks about industry standards that were designed to keep us in the 'scrappy provider' box.

I've helped my clients scale from five-figgy months to multi-six-figure empires, simply by helping them unearth their Power Persona and strip back the beige branding. I don't teach duct-taped strategies or cookie-cutter formulas.

"I trust my sales strategy so much it makes courage easy."

I teach you how to own your authority and sell with such undeniable conviction that your ideal clients are practically begging to hand you their credit cards.

Amber of The Gutsy CEO

Bren

@pausewithbren

Baby business to focused, profitable pathway; re-signing for another round was a no-brainer

"Before working with Amber, I had a baby business. I knew what I was doing but had absolutely no idea how to sell it or talk about it. Amber's given me a focused, profitable pathway and the guts to actually walk down it. Re-signing for another round was the easiest yes."

YOUR QUESTIONS

What if I haven't signed many clients yet?

You don't need a massive roster of past clients to join, but you do need a clear service or coaching offer. Gutsy is built to help you take that offer, refine it, and build the repeatable systems you need to scale to a £100k year.

What if I can't make all the live calls?

All live workshopping, hot seats, and guest expert sessions are recorded and uploaded to the access-any-time vault. Plus, you have the Telegram Hub for daily access and feedback.

How do the payment plans work?

For the 6-month mastermind, you can spread the £4,000 investment over 9 months. For the 12-month option, the £7,000 investment can be spread over 15 months.

Is there 1:1 support included?

Yes. You get 2x 1:1 strategy calls with Amber, plus weekly Wednesday mastermind feedback days in the Telegram Hub and 1:1 hot seats during group calls.

I'm already making consistent income. Will this help me?

Absolutely. Phase 4 and 5 are designed specifically to build your Recurring Revenue Engine and amplify your authority so you stop competing on price and start making gutsy moves.

Undistractable focus. Unshakeable self-trust. Unapologetically yourself.

Gutsy is where business makes big, bold moves.

YOU IN?

6 months £4,000 (or 9-month plan) · 12 months £7,000 (pay in full or 15-month plan)

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