Get your guts on
Explode your business with
GUTS, not grind
Leading wildly ambitious female founders to scale to six figures and beyond
Oh hello you wild thing...
Being GUTSY isn't being loud for the sake of it.
It’s about being BRAVE.
Brave in your message. Brave in your moves. Brave in trusting yourself as a leader, even when the industry tries to make you feel like you're doing something wrong.
It's about finding your electric identity and refusing to dilute it for the sake of being palatable.
To be GUTSY is to:
- Back your ideas before anyone else "gets" it.
- Lead with integrity even when it’s inconvenient
- Be wildly visible without waiting for perfection.
- Build authority through truth-telling, not performance.
- Make business decisions from alignment, not anxiety.
The GUTSY Movement is for the women who already know they’re meant for expansive levels of impact, freedom, and wealth.
This is where you learn to trust your gut, speak with conviction and move with the kind of unshakeable self-belief that makes your next six-figure level inevitable.
Crawl out of your beige cave,
and go DEEP on what makes you different
You’ve proven you can win. You’ve hit the high-cash months and done the "messy action." But lately, the search for the next level has you looking everywhere but at yourself.
You’re adding strings to your bow and chasing new credentials, trying to hustle your way into a higher tax bracket. You’re looking for a strategy that feels "premium," but all you’re finding is more noise, and more advice that ignores your actual reality.
The truth is you cannot "more" your way out of a beige cave.
The industry is already overflowing with polished experts hiding behind safe opinions and neutral aesthetics (booooring).
It is starving for an Unmistakable Leader.
The answer to every "how do I scale" question is DEPTH and DIFFERENTIATION - and babe, it all starts with IDENTITY.
Scaling isn't about adding strings; it’s about playing your own damn instrument. It’s about being more YOU than you’ve ever been, so the right people become absolutely magnetized to your frequency.
"If I had to describe the "Amber effect", it would be that i've gone from playing it small to building a bold, scalable brand online which i'm utterly obsessed with. Deciding to re-sign was a no-brainer for me because I need her support to continue to scale and grow my business."
- LUCY HOLDER
@NEUROSPICEDNUTRITION
I’m here to pull YOU out: your evolution, your EDGE, your unfiltered truth &
your most ELECTRIC identity.
I have sold out multiple masterminds, been named Business Coach of the Year (2025 Solopreneur Awards), and watched my audience triple in weeks. I’ve signed high-ticket clients who hadn’t heard of me 24 hours prior.
All because I have stopped playing it safe and stepped into the Gutsy CEO.
ok lady, let's get down to bizznizzz
HOW YOU CAN WORK WITH ME...
When the identity is locked in, the strategy becomes play and the sales become effortless. I can't wait to show you...
The Upgrade
Accelerator
4 weeks to extract your unique edge & POV, fuse it with a ruthless growth strategy, and catapult your visibility until you're the only logical choice in your industry.
Gutsy
The Mastermind
Graduate from busy service provider to Gutsy CEO. Using the Gutsy Method, we overhaul your offer suite & sales strategy with high-touch support and structure covering brand, messaging and sales strategy so that 10x gutsy moves become your new baseline and sold out offers become the norm
1:1 Mentorship
The ultimate bespoke partnership for the leader ready to go all-in. Total access, total strategy, and a high-proximity shortcut designed to absolutely explode your empire and claim your next level.
"Gutsy has changed the way I run my business and I want more of that! I am now acting as a leader of a movement, not just another generic coach and that has given me such a sense of purpose and the drive that I was missing, which I know will help me make my work a success."
- LILY EARLE
@LILYEARLEOFFICIAL
Oh Hey!
I'm Amber
Aka. The Gutsy CEO
I’m a brand, messaging and sales mentor, ICF accredited coach and the woman behind The GUTSY Method.
I help female founders build wildly profitable, wildly authentic businesses by trusting their gut, sharpening their message, and making bold AF moves that actually get them paid.
I’m an ex-teacher turned coach who built this empire from scratch while growing two humans (also from scratch). I’ve been where you are: fully booked, totally capped, and fucking exhausted by the 1:1 grind. I traded that "scrappy" spinning for a business that scales - running my Mastermind GUTSY and selling out The Upgrade accelerator.
Now, I’m scaling into six figures and beyond. Not by cramming my calendar or dancing on TikTok 3x a day, but by leaning into who I am at my core, creating a brand around it, and going ALL in. It’s what turned my business into a sustainable engine, and it’s exactly what we’re going to do for yours.
The Strategy Behind the Spice
I’m obsessed with blending high-level strategy, sales psychology, and identity work, so you stop "doing more" and start moving with the kind of authority that makes your next level inevitable. My work is about helping you get seen, known, and paid for being more of yourself, not less.
When the laptop is shut...
You’ll find me at the park with my girls, singing and dancing like a maniac, or strumming my ukulele. I’m a total musical theatre nerd (I will out-rap you on Hamilton any day), but I’ll just as easily blast 90s Hip Hop and R&B while I’m plotting my next 10x move.
Let’s be real.
If you’re here, you’re already bloody brilliant at what you do. You’ve done really fucking well so far. But "well" isn't enough anymore. You’re ready to explode.
You want a brand that bangs, a message that moves, and a business model that scales with ease and undeniable authority.
You’re done with the beige.
You’re ready to get GUTSY.
a brand so authentic- people go
OHHH SHHIT!
"I feel like I've found an identity!
Before I was struggling to find my voice and getting distracted by what other people were doing. I've come back to myself and I feel so inspired again. I LOVE my new brand identity!
- CATHY TALBOTT
@DIETCULTURE.DROPOUT
If I had to describe the Amber Effect it would be... The gut punch I never knew I needed.
The wake up call I always wanted and the boldness brought out of me that was always inside. My business finally feels like me and I know exactly where I'm headed with it, the future feels frigging exciting and I know without her help I wouldn't be where I am today.
- LAURA CAMERON
@THE.SOULFULMAMA
FREE TRAINING: The Gutsy Grow
How I went from 2.5k to 8.5k
DREAM followers in 28 days...
with Amber Jay
The Gutsy CEO
I share exactly how I grew my audience by 6000 IDEAL clients (not just anyone!) & filled 50% of a group programme in a week (and how YOU can too) using gutsy messaging, power positioning & trial reels.
P.S. By grabbing this training, you’re also signing up for The Gutsy Edit - my semi-regular deep dives into visibility, brand, messaging, and sales. It’s the unfiltered version of what’s working (and what isn’t).
Not your thing? You can unsubscribe anytime with one click.
POWER PLAY
GUTSY MASTERMIND
WHY I'M FCKING BRILLIANT AT WHAT I DO
Strategy That Feels Like Play:
I provide marketing and sales strategy so grounded that it makes action taking easy and allows you to move with speed. Because I’m an ex-teacher, I teach you how to lock down your foundations. And because I'm an ICF-accredited coach, I know how to lead you through the inevitable heart palpitations so you stop flapping and start making moves that make people go,
"OH SHIIIIIT, HOW IS SHE EVEN DOING THAT?!!!!"
Messaging That Hits Like a Gut Punch:
I move you away from the "share the scar, not the wound" BS (that phrase p*sses me off!) Instead, we use "Truthteller Messaging" - honest, nuanced, and vulnerable sharing of your real evolution that builds deep investment from your audience.
A Brand So Authentic it's MAGNETIC:
I'll tell you now... there is no one better than me at helping you find your unique edge and pulling your personality and vibe out into your brand. We are ditching the "beige cave" for a brand that feels 100% like you and frankly - f*cking amazing. This is how we make you so memorable and distinct that people reference your name in rooms you aren't even in.
Gutsy Self-Leadership:
Business takes way more than just strategy - it takes GUTS. I help you push your edge at every level, overruling the instinct to play small or stay "palatable" so you can go deeper than anyone else in your industry. This is where we stop the "flapping" and build the internal certainty required to lead at scale without burning out.
Embodying Your Power Persona:
When you work with me, you lean into your most expansive energy and embody the magnetic AF leader I call your 'Power Persona'. This is the identity shift that allows you to stop asking for permission and start acting as the voice of a movement. We position you as the authority who gets recognised, wins awards, and is paid to share her philosophies with the world.
Guts over Grind - Every fcking time:
I’m rebelling against the slow, gruelling grind or the 'post 3x a day' hustle bros (I've never posted 3x a day and I never intend to). We focus exclusively on Gutsy 10x Moves - the high-leverage strategic shifts that explode your revenue and move you from the exhaustion of 1:1s into high-impact groups. We prioritise bravery over busy work, making your next six-figure level inevitable.